Supplemental materials are essential for branding, but more than just looking pretty, they make a quantifiable impact that can directly be noted in revenue.
Brands that just don't take the time to create rich content get punished by customers. While some considerations of a brand are irrelevant in the early days, in order to grow to the next level, the little details are a distinguishing factor for the consumer. In this modern world we have access to the entirety of the internet to make informed buying decisions. Rugs are a purchase that takes a lot of consideration by the customer. Our research found for this customer, that it takes somewhere between 3 to 6 weeks from the initial interaction to a completed checkout. Someone who is willing to spend thousands of dollars on a handmade rug will properly do their research, and even test out many options before making a final decision. With a flat object like a rug, it is sometimes hard to justify or capture its essence in a mere photograph.