Results

Upon project completion we have successfully revamped the Utility Canvas website through Shopify utilizing their existing photography and organizing it in a way where all products have all relevant alt images for the SKUs. We also established a process for photographing new inventory to ensure minimal downtime from ready product to their customers hands. The brand has been elevated both site and branding, and the customer shopping experience has been significantly improved.
The Brand Guidelines for creating promotional materials contain a quick brand blurb and simple image paired with their logo overlaid on top. The intention is to convey the brand in a refined and elevated manner, even when used for promotions or ad material such as the Amazon A+ content. The brand blurb should be brief and direct, highlighting the key elements of the brand.
We delivered all necessary assets, including image and excel files, and provided training to the staff via tutorial videos on how to do product uploads. Additionally, we have improved the product copy to be optimized for SEO and increased product margins to allow for promotional discounts and marketing to be factored into their business strategy and planning. Our work has resulted in more efficient workflow and laid the groundwork for Utility Canvas’ future growth, with actionable data created in order for them to make informed business decisions moving forward.
The Brand Guidelines for creating promotional materials contain a quick brand blurb and simple image paired with their logo overlaid on top. The intention is to convey the brand in a refined and elevated manner, even when used for promotions or ad material such as the Amazon A+ content. The brand blurb should be brief and direct, highlighting the key elements of the brand.