Work / WHSPR

Background

WHSPR is a mobile application that aims to change the way real estate professionals communicate, market their listings, and conduct business. It's a social networking platform that brings together real estate agents and provides a new method of outreach and communication.

Objective

Tomorrow Creative was tasked with creating a Logo and Brand Identity package for WHSPR that encapsulates the social networking aspect of the app, its role for delicately sharing confidential information and communication, and as a platform to search and browse real estate listings in specific neighborhoods.

animated mobile mockup loading screen app design

After some back-and-forth these are the main logo and alternate logo variations they settled on. These were exported in all formats with source files for the client that can be scaled up or down while keeping their integrity. We personally liked the stacked format best. The logo on its own is to be used as the app icon for iOS. Since the app is launching in NYC, the view of the city skyline was a match, wrapped in a rectangular chat bubble with a minimalistic design to fit their brand aesthetic.

Logo

Safe Space

In logo design, "safe space" is defined as a set area around the logo or its components, where nothing else should be placed. This blank “safe” space helps to make sure the logo is always legible and easily recognizable when placed next to other design elements, text, or busy images. The safe space is a void area around the logo, generally equal to the height of the lettering or established as a set percentage of the logo’s overall size. This area should be kept free of any text or other design elements that would otherwise compete with, or obscure the logo.